In my case, it really doesn't take a ton of makeup to look like none, but it's a good story nonetheless...
Beauty trendsetters are pushing a very particular look for spring: the bare face. And much to makeup companies' relief, it takes new products to achieve it.
“It's an aspirational look," says Jennifer Balbier, senior vice president of global product development for artistry brands, including MAC Cosmetics, at Estée Lauder Cos.
The fresh face is a swing of the style pendulum away from the camera-ready, fully made-up look of reality TV's Kardashian sisters. Social media helped spread that look, with product-laden video tutorials on YouTube drawing millions of views.
...Andi Miller, a 34-year-old mother of a 4-year-old who lives northeast of Dallas and works at a local university, says she sports the look several times a week. She says she has swapped her foundation for a BB cream, adds a little dark-circle corrector under her eyes and then swipes on some blush, light eye shadow and lip gloss. “For me, it's all about looking fresh and awake," she says, “like maybe I slept better than I really did."
There's MUCH more. It's a fairly long, in-depth article, but I was tickled to be the only "normal person" as one of my Facebook buddies said, to be included in the piece.
If you have a subscription or if the website just happens to let you view it, you can see the whole article here or in today's paper.
If you follow me on other social media channels, you've probably already seen this. Sorry to beat you over the head with it, but stuff like this doesn't happen too often 'round here! I'm cloud ninesy right now!